Joyce Ballantyne
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Joyce Ballantyne (April 4, 1918 – May 15, 2006) was a painter of
pin-up art A pin-up model (known as a pin-up girl for a female and less commonly male pin-up for a male) is a model whose mass-produced pictures see widespread appeal as part of popular culture. Pin-up models were variously glamour models, fashion models ...
. She is best known as the designer of the
Coppertone girl Coppertone is the brand name for an American sunscreen. Coppertone is headquartered in Whippany, New Jersey. Coppertone uses a variety of branding, including the Coppertone girl logo and a distinctive fragrance. Product line The original prod ...
, whose swimming costume is being pulled down by a dog.


Early life and career

She was born in
Norfolk Norfolk () is a ceremonial and non-metropolitan county in East Anglia in England. It borders Lincolnshire to the north-west, Cambridgeshire to the west and south-west, and Suffolk to the south. Its northern and eastern boundaries are the No ...
,
Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the southwe ...
during
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
, and grew up in
Omaha Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest city ...
. She attended the
University of Nebraska A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the ...
for two years and then transferred to the
Art Institute of Chicago The Art Institute of Chicago in Chicago's Grant Park, founded in 1879, is one of the oldest and largest art museums in the world. Recognized for its curatorial efforts and popularity among visitors, the museum hosts approximately 1.5 mill ...
to study commercial art and the
American Academy of Art The American Academy of Art College is a private art school in Chicago, Illinois. It was founded in 1923 for the education of fine and commercial arts students. The school's Bill L. Parks Gallery is open to the public and features exhibitions ...
. After two years at the Art Institute, Ballantyne joined Kling Studios, where she painted
Rand McNally Rand McNally is an American technology and publishing company that provides mapping, software and hardware for consumer electronics, commercial transportation and education markets. The company is headquartered in Chicago, with a distribution c ...
maps and illustrated books for
Cameo Press Cameo or CAMEO may refer to: * Cameo appearance, a brief appearance of a known figure in a film or television show * Cameo (carving), a method of carving, making use of layers of different colours, or an item made with such a method Music * C ...
. She then moved to the Stevens-Gross Studio, where she remained for more than a decade. While at the studio, she became part of a group of artists that included
Gil Elvgren Gillette Elvgren (March 15, 1914 – February 29, 1980) was an American Painting, painter of pin-up girls, advertising and illustration. Best known for his pin-up paintings for Brown & Bigelow, Elvgren studied at the American Academy of ...
, Al Moore, and Al Buell.


Pinup girls

In 1945 Ballantyne began painting pin-ups for
Brown & Bigelow Brown & Bigelow is a company based in Saint Paul, Minnesota, that sells branded apparel and promotional merchandise. History The company was founded in 1896 by Herbert Huse Bigelow and Hiram Brown. On June 24, 1924, Bigelow was convicted fo ...
, having been recommended by Gil Elvgren. While there, she designed direct mail pin-up brochures for the company, and was eventually given the honor of creating an Artist's Sketch Pad twelve page calendar. She often used herself as a model. In 1954, Ballantyne painted twelve pin-ups for a calendar published by Shaw-Barton. Upon the calendar's release in 1955, demand was so great that the company reprinted it many times. Ballantyne then went on to paint one of the most famous advertising images ever, when
Coppertone Coppertone is the brand name for an American sunscreen. Coppertone is headquartered in Whippany, New Jersey. Coppertone uses a variety of branding, including the Coppertone girl logo and a distinctive fragrance. Product line The original produ ...
suntan lotion asked her to create a billboard image in 1959. That image, of a pigtailed girl with her bathing suit being tugged down by a small dog, has become an American icon. Her 3-year-old daughter Cheri Brand was used as the model for the girl.


Portraits

Joyce Ballantyne eventually moved into the realm of portraits and fine art, painting the portraits of scores of entertainment and sports personalities as well as luminaries from the business, social, and academic worlds. Subjects included comedian
Jonathan Winters Jonathan Harshman Winters III (November 11, 1925 ā€“ April 11, 2013) was an American comedian, actor, author, television host, and artist. Beginning in 1960, Winters recorded many classic comedy albums for the Verve Records label. He also h ...
, Robert Smalley of
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, and
Major General Major general (abbreviated MG, maj. gen. and similar) is a military rank used in many countries. It is derived from the older rank of sergeant major general. The disappearance of the "sergeant" in the title explains the apparent confusion of a ...
John Leonard Hines John Leonard Hines (May 21, 1868 ā€“ October 13, 1968) was an American general who served as Chief of Staff of the United States Army from 1924 to 1926. Early career Born in White Sulphur Springs, West Virginia, to Irish parents, Edward and Mary, ...
. She often resented the fact that the Coppertone girl was her most famous work, saying "Big deal, it's only baby art. I didn't feel there was anything special about that ad. Just a piece I was commissioned to do and nothing more." In 1974, Ballantyne moved with her husband to
Ocala Ocala ( ) is a city in and the county seat of Marion County within the northern region of Florida, United States. As of the 2020 United States Census, the city's population was 63,591, making it the 54th most populated city in Florida. Home to ...
,
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
where she lived until her death from a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which may tr ...
in 2006.


See also

*
Pin-up girl A pin-up model (known as a pin-up girl for a female and less commonly male pin-up for a male) is a model whose mass-produced pictures see widespread appeal as part of popular culture. Pin-up models were variously glamour models, fashion models ...
*
List of pinup artists This is a list of notable artists who work primarily in the medium of the pin-up. {{compact ToC , center=yes , side=yes , i=I, u=U, x=X, z=Z , seealso=yes , nobreak=yes A * Arnold Armitage * Rolf Armstrong * Aslan B * Joyce Ballantyne * Mc ...


References

* ''The Great American Pin-Up'', by Charles G. Martignette and Louis K. Meisel,


External links


Joyce Ballantyne artwork can be viewed at American Art Archives web site
*A photograph o

of the iconic Coppertone advertisement she created {{DEFAULTSORT:Ballantyne, Joyce 1918 births 2006 deaths People from Norfolk, Nebraska American women illustrators American illustrators Pin-up artists Painters from Nebraska School of the Art Institute of Chicago alumni American portrait painters American women painters 20th-century American painters 20th-century American women artists University of Nebraska alumni 21st-century American women